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The suspension industry looks a lot different than it did when we sold our first struts in 1999. Today’s market is highly-developed with a long list of suppliers selling kits and components from all over the world.
But despite all this growth, Strutmasters remains one of the most trusted names in the industry decades later. This is the story of how and why we’ve maintained our place as a leader in the suspension industry for all these years.
How Strutmasters Became the Gold Standard for Shocks and Struts
When Strutmasters founder Chip Lofton was on a family trip in the late 90s, the air suspension in his Lincoln gave out, stranding the family far away from home. In need of a quick fix he could trust his family’s safety with, he thought to pull a coilover strut off of a wrecked Lincoln and use it to replace the air struts in his car. The solution worked perfectly, and Lofton recognized the opportunity to help others like him get an affordable fix for their air suspension problems.
Since then, we’ve never lost sight of the fact that the vehicles our suspension kits and components get installed on are carrying real people and their families. Because of this, we know that cutting corners to make a little more money just isn’t an option. That’s why we’ve continued to put quality and customer service first for more than 25 years.
That insistence on providing affordable and dependable suspension components has won us a reputation as a supplier people can trust with their cars and their safety. Individual car owners and repair shops across the country know that Strutmasters is a brand they can count on — in other words, the gold standard for shocks and struts.
What Makes Strutmasters Different?
In our two-and-a-half decades in this industry, we’ve seen a lot of suspension component providers come and go. The playing field has become a lot more competitive, but we’ve been able to stand out and thrive because of our commitment to the values we started with on day one.
Precision Engineering
Shocks and struts might all look pretty similar, but even small differences in size and design can have a big impact on how they perform. We’ve seen more than a few providers try to save money and get to lower price points by selling struts and shocks designed for one vehicle for others that seem similar enough. This typically translates into poor performance and can even cause more damage to the vehicle than before they were installed.
We understand how important it is for your shocks and struts to fit and function exactly as each car requires. That’s why we take the time when developing new kits to thoroughly test each component and ensure a precise fit and ideal performance before putting them up for sale. There’s simply nothing else like a Strutmasters ride.
Quality-First Manufacturing
How shocks and struts are made and what they’re made of are critical to their overall quality. No matter how well-designed suspension components are, they won’t work like they’re supposed to if they’re not made well.
Since the beginning, we’ve only used manufacturers we know we can trust to make our products. That includes using the best possible materials for the job at every turn. We also make sure to go with producers who allow us to have the oversight we need to feel confident that every shock and strut we sell meets our strict quality standards.
Product Warranty
A product warranty has the practical value of ensuring that if anything is wrong with something you buy, you can get a replacement or a refund for it. But it’s also a way for companies to demonstrate their confidence in their products. Dealing with returns and refunds can be enormously expensive, so as a business, you don’t offer a warranty unless you’re pretty sure you’re not going to get many claims.
We offer a one-year warranty on our shocks and struts and everything else we sell for both of those reasons. It is important that our customers get the high-quality suspension solution they pay for. But it is also important that they have the same confidence in our shocks and struts that we do, so they can get back on the road with no worries about their new suspension.
Expert Customer Support
Customer service is another area where many companies, especially newer ones, skimp on costs. These days, it’s cheaper and easier to hire third-party help that may not even know the first thing about shocks and struts.
But we know how frustrating it can be to need help and not be able to get it. That’s why we’ve maintained a support staff at our Roxboro, NC headquarters all these years, even though it costs us more. Our Suspension Experts are a team of knowledgeable specialists who can answer just about any question about shocks and struts you throw at them. It’s one of the best ways to let our customers know we care about more than just their purchase.
Industry Experience
You’ll be hard-pressed to find many companies with as much experience in the suspension component industry as Strutmasters. For the last quarter century, we’ve seen it all.
We know how disastrous it can be when car owners use substandard shocks and struts, thanks to how many have turned to us to fix the problem. We know how to identify which vehicles are in need of our shocks and struts so we can provide solutions for the people who need them. And most of all, we understand how valuable it is to maintain strong relationships with our customers and ensure satisfaction at every turn.
Great People
Take a look at any business that’s managed to stay at the top of their respective industry for as long as we have and you’ll see the same thing — a company powered by great people. At Strutmasters, we understand that our success depends on our people, so we do everything we can to attract and retain the folks who share our vision.
Our team of Suspension Experts is our pride and joy, and has been since 1999. It may seem old-fashioned to some, but we believe that finding the right people and taking care of them is priority number one for a business that wants to lead.
Why Quality Matters for Shocks and Struts
Shocks and struts are some of the most vital components on any vehicle. We tend to think of them as the parts that make our ride comfortable. But they do so much more.
Your suspension is a primary safety device. While it’s your brakes that stop the wheels from moving, it's your shocks and struts that absorb most of the force of bringing your vehicle to a stop and preventing rear-end collisions. Your suspension is also what allows you to properly steer the vehicle, as well as keep it level while maneuvering.
Simply put, you trust your safety and the safety of your passengers to your struts and shocks every time you get on the road. When you buy our suspension components, you extend that trust to us. That’s something we take very, very seriously here at Strutmasters.
Strutmasters Shocks and Struts: Accept Nothing Less
So much has changed since 1999, but our core mission has stayed the same: provide people with affordable suspension solutions that they can depend on. That focus has helped us maintain consistent quality over our shocks and struts and everything else we sell for all these years.
There’s a reason Strutmasters is the gold standard when it comes to shocks and struts. Search for kits and components that match your vehicle and see why for yourself today.
